Craddock's Electrical Service

What we need from the crew this week

Week of Monday, September 14

Five clips — one a day

Fall is here, and people start noticing their electrical when the days get shorter. A few simple clips this week would go a long way.

Mon One service call, start to finish Pulling up, finding the problem, the fix. Three short clips from the same job is perfect.
Tue Outdoor outlets and covers A cracked cover, a GFCI being tested outside, or a new weatherproof cover going on.
Wed The inside of an old panel Rust, fuses, a crowded mess of wires. The worse it looks, the better it does.
Thu A tech answering one question customers always ask Fifteen seconds, in plain words. No script needed.
Fri The trucks being loaded in the morning People hire people. The team shots are consistently some of the strongest posts.

Five rules, and that's the whole brief

Nobody needs to be a videographer. If a clip breaks one of these it usually can't be used.

  1. Hold the phone upright. Vertical. Nothing matters more than this one.
  2. Ten to twenty seconds is plenty. Short clips work better than long ones.
  3. Say what you're doing in one plain sentence while filming.
  4. Get the customer's OK before filming inside a home — and no faces, house numbers or mail without asking.
  5. Send it the same day. Clips that wait in a camera roll never arrive.

Send to one place — the same text thread or shared album every time. Danielle handles all the editing, branding, captions and scheduling from there.

Why the clips matter more than anything else we make. Real footage from real jobs outperforms everything else, by a distance. Nothing produced competes with an actual Craddock tech at an actual panel.

Two a week from the crew would cover a third of the month on its own — and those are always the posts that get shared.